We helped Ruthin Leipomo, a Finnish bakery, grow from a local gem in Jyväskylä into a beloved nationwide brand by renewing its look while honoring over a century of baking tradition.
Ruthin Leipomo
Branding
Packaging design
Product design
Art Direction
Interior Design
CLIENT
Ruthin Leipomo oy
YEAR
2021 — CONTINUING
TEAM
Miiro Seppänen
Ilkka Janatuinen
Founded in 1906, Ruthin Leipomo has grown beyond its roots with a visual identity that bridges old and new. We designed the brand look and packaging, named new products, and developed a retail concept for bakeries in Jyväskylä and Tampere – all while staying true to Ruthin’s character.
Inspired by traditional Finnish textiles like raanu and ryijy, we designed brand patterns that add warmth and heritage to the visual identity. In the product refresh, we preserved key visual elements to ensure shelf recognition, helping loyal customers find their favorites while attracting new ones.
Contact for Branding
Miiro Seppänen
CEO / CREATIVE DIRECTOR
miiro@h23.fi
+358 44 018 7807
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H23
Brand
Design
Agency