Brand identity and digital product design for a music automation technology company.

SOIVA

Branding
UI and UX design
Web design
Icon design

CLIENT
Soiva Technology Oy

YEAR
2025

TEAM
Miiro Seppänen
Ilkka Janatuinen

SOIVA develops intelligent atmosphere automation for restaurants, retail, and hospitality environments. Their platform combines curated music and smart scheduling into a seamless background music solution for businesses.

SOIVA partnered with H23 Agency to create a modern, scalable brand identity and a refined digital interface that would position them clearly within the SaaS and B2B technology landscape.

SOIVA operates at the intersection of music, automation, and commercial environments. The identity needed to communicate intelligence and movement, but also calm control. We shaped a brand direction built on rhythm, modularity, and Nordic clarity. A system that feels dynamic without being loud.

The visual identity was built from the ground up. A confident logo system, a minimal color palette, and contemporary typography establish a clear and recognisable presence across all touchpoints. The design language is minimal yet expressive, allowing the product and the concept of atmosphere to remain central.

The new identity positions SOIVA as a modern Nordic technology company: precise, reliable, and forward-thinking. It provides a flexible foundation for growth, ensuring consistency across marketing, sales, and product environments.