We renewed Sidoste from head to toe, bringing this gem of Tampere’s textile industry and its iconic socks into a new era.
Sidoste
Branding
Custom typography
Packaging design
Product design
Art Direction
CLIENT
Sidoste oy
YEAR
2016 — CONTINUING
TEAM
Miiro Seppänen
Ilkka Janatuinen
EXTERNAL
Janita Autio Photography
Antti Moilanen Photography
The cooperation with Sidoste began in 2016 when the brand awareness was low. The initial goal was to gradually reach a new target audience and raise awareness for Sidoste.
Over the years, Sidoste has risen to become a significant player in Finnish textile manufacturing. Social media visibility has multiplied, product categories have been clarified, and growth is measurable.
We've introduced a fresh brand identity and dozens of new packaging designs, executed successful campaigns, hosted festivals, and much more. Now, Sidoste is a brand that athletes, influencers, and most importantly, sock-wearers talk about.
A new syllabic breakdown for the Sidoste logo text, designed to fit vertically on the side of a sock at maximum size while also preparing for international markets by highlighting syllables recognizable in multiple languages.
Contact for Branding
Miiro Seppänen
CEO / CREATIVE DIRECTOR
miiro@h23.fi
+358 44 018 7807
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