Atla is the home of cultural routes around Finland.
Atla
Branding
UX / UI
Web design
CLIENT
Zoneatlas oy
YEAR
2022
TEAM
Miiro Seppänen
Ilkka Janatuinen
Sami Petman
In collaboration with
Zoneatlas
Atla interactive map service brings together the cities' most interesting culture and nature attractions and events.
Cultural discovery deserves a brand that sparks curiosity before the journey even begins. For Zoneatlas' Atla platform for themed cultural routes around Finland, we crafted a visual identity with genuine character.
The wordmark is geometric and clean, its letterforms built from straight lines, ovals and curves, with the bottoms of each letter forming a gentle wave, a nod to Finnish lakes and landscape.
Abstract illustrations, playful 3D objects, and a set of crisp geometric UI icons complete a system that is quirky, a bit retro in feeling but fully contemporary in execution.
Contact for UX and Branding
Miiro Seppänen
CEO / CREATIVE DIRECTOR
miiro@h23.fi
+358 44 018 7807
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